Taken for a Ride How Daimler-Benz Drove Off With Chrysler
- List Price: $16.99
- Binding: Paperback
- Publisher: Harpercollins
- Publish date: 07/01/2001
Description:
It was one of the Big Three, the triad of auto-making behemoths that towered over American industry. So it was stunning news in May 1998 when Chrysler fell to the German corporation Daimler-Benz.
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In the tradition of Barbarians at the Gate, Bill Vlasic and Bradley A. Stertz go behind the scenes of the mighty merger, showing how the inside story was even more dramatic -- and further reaching -- than it appeared from the outside. They describe the failed attempt by Kirk Kerkorian and Lee Iacocca to seize the company; the secret talks that Chrysler started with Daimler in response; and the twists and turns of the feverish negotiations and final absorption into the German industrial empire. Dramatic, insightful, and fully updated for the paperback edition, this book is a new classic of business writing.
Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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